For example, an article biased toward riding a motorcycle would show facts about the good gas mileage, fun, and agility. An article biased against motorcycle riding would show facts about risk of injury and noise, and ignore positive facts about motorcycles.

Claims of media bias generally focus on the idea of media outlets reporting news in a way that seems partisan. Other claims argue that outlets sometimes sacrifice objectivity in pursuit of growth or profits.

In public relations and politics, spin is a form of propaganda, achieved through knowingly providing a biased interpretation of an event or campaigning to influence public opinion about some organization or public figure.

Examples include bias introduced by the ownership of media, including a concentration of media ownership, the subjective selection of staff, or the perceived preferences of an intended audience.