Talk details Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.

In the age of AI, marketing is undergoing a profound transformation. From data-driven insights to personalized experiences, AI is reshaping the way businesses connect with their audiences. By harnessing the power of AI, marketers can unlock new levels of efficiency, effectiveness, and engagement.

The definition of advertising is an industry used to call the attention of the public to something, typically a product or service. The definition of advertisement is the means of communication in which a product, brand or service is promoted to a viewership in order to attract interest, engagement, and sales.

A technical definition of advertising media is 'the medium through which an advertisement is delivered to a target audience for the purpose of marketing, promotion, and selling goods and services. ' The term advertising media refers to all media used for advertising purposes or advertising support.