It is the world's largest free online resource for Urdu poetry. It presents a massive collection of other forms of Urdu literature both in prose and poetry. The website hosts a free digital platform for rare Urdu books/ publications under its e-books section.

Each couplet is called a sher. Ghazals must follow the rules of matla, maqta, beher, kafiya, and radif. The general themes around which Ghazals are written are love, longing, pain, and Sufism.

The ghazal is a form of amatory poem or ode, originating in Arabic poetry. Ghazals often deal with topics of spiritual and romantic love and may be understood as a poetic expression of both the pain of loss or separation from the beloved and the beauty of love in spite of that pain.