What is an Instagram Reel? A Reel is an Instagram feature that allows users to film or upload video clips for up to 60 seconds that they can edit, sound dub, or add effects to before sharing on the app. These short video clips let users publish creative content, showcase personality, market brands, or just have fun.

Open Instagram and tap the plus (+) icon at the bottom of the screen to create a new post. To make that post a Reel, use the bar at the bottom to scroll over to the Reels tab. Choose one or multiple photos or videos from your device's camera roll, and use the sliders at the bottom of the screen to trim their length.

For private accounts: Only your approved followers can see and share your reels. When someone shares your reel, only your followers will be able to see it. No one will be able to record a reel using your original audio or text or remix your reel.