Inexpensive advertising costs for small businesses One of the reasons why Facebook advertising is still relevant in 2024 is that you don't need a massive advertising budget to see results. Facebook still manages to beat most of the other contenders with a cheaper cost per click.

Your Facebook ad is not delivering because it hasn't been approved or because your settings are too restrictive. Another reason why your ad might not be delivering is that your bid cap is too low. Other times, poor scheduling and limited budgets can keep your ads inactive.

Google Ads also allows you to advertise on Gmail, Youtube, and millions of sites in Google Search and Google Display Network. So, regardless of the type of campaign you choose to run, you are guaranteed to reach many users. Needless to say, if exposure is what you're looking for, then Google Ads is your best bet.