As Reels become increasingly important, marketers are asking themselves “How many Reels should I post in a day?” The industry standard is to post 4 to 7 Reels per week to increase your follower count as much as possible. There's room for variance though.

A Reel is an Instagram feature that allows users to film or upload video clips for up to 60 seconds that they can edit, sound dub, or add effects to before sharing on the app.

Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools.

This means that both individuals and organizations have an incredibly easy job of displaying their creativity and impressing their audience. Unlike Instagram stories, reels do not disappear after 24 hours. They remain on your profile until you delete them.