Reels are short videos you can easily create and enjoy watching on Instagram. They are a fun way to connect with your community over entertaining videos that inspire anyone to join in. It is the best way Creators can find a community that is deeply engaged and aligned with their interests.

Reels allow you to add captions, stickers, and backgrounds; upload multiple video clips; use a range of filters; and loads more. Of course, Reels are also favored over TikToks uploaded to Instagram, making them more likely to be discovered.

As Reels become increasingly important, marketers are asking themselves “How many Reels should I post in a day?” The industry standard is to post 4 to 7 Reels per week to increase your follower count as much as possible. There's room for variance though.

Instagram reels were first introduced on August 5th, 2020, and were 15 seconds long.