With Reels, you can record and edit short videos. Learn how to add music, effects and voiceovers to the clips you record, manage who can see your reels or use your audio, and discover creators on Instagram.

As Reels become increasingly important, marketers are asking themselves “How many Reels should I post in a day?” The industry standard is to post 4 to 7 Reels per week to increase your follower count as much as possible. There's room for variance though.

Instagram reels were first introduced on August 5th, 2020, and were 15 seconds long.