As Reels become increasingly important, marketers are asking themselves “How many Reels should I post in a day?” The industry standard is to post 4 to 7 Reels per week to increase your follower count as much as possible. There's room for variance though.

A Reel is an Instagram feature that allows users to film or upload video clips for up to 60 seconds that they can edit, sound dub, or add effects to before sharing on the app.

We know that the most-followed Instagram account in the world is Instagram itself. It has over 665 million Instagram followers currently. After this, famous footballer Cristiano Ronaldo bagged the second spot with over 615 million followers, followed by Lionel Messi with 495 followers.