You can record and edit videos up to 90 seconds with Instagram Reels. You can add effects and music to your reel or use your own original audio. Reels isn't currently available to everyone. Some accounts may be able to see reels, but won't be able to record them.

As Reels become increasingly important, marketers are asking themselves “How many Reels should I post in a day?” The industry standard is to post 4 to 7 Reels per week to increase your follower count as much as possible. There's room for variance though.

Instagram reels were first introduced on August 5th, 2020, and were 15 seconds long. In an effort to compete with TikTok's video frenzy, Instagram is pushing video sharing to the next level.